AT&T in 1993 … how accurate were they?
In 1993, AT&T ran a series of ads, voiced by Tom Selleck. They were AT&T’s attempt at showing what the future would be like.
Well, now it is nearly twenty years later. Granted, AT&T service is not available in the UK, but let’s see what we have that AT&T predicted:
Have you ever borrowed a book from thousands of miles away? - Actually, yes. My University uses Athens as part of its online Library resources. My local library also offers some books in a downloadable format. Also … Amazon Kindle, anyone?
Crossed the country without stopping for directions? - Are there any cars or drivers these days that don’t use GPS? Thank you, TomTom.
Sent someone a fax from the beach? - Sure. eFax does that. Also, email is technically an electronic fax, and they can be sent from your phone.
Paid a toll without slowing down? Not in the UK, but I know that there are toll booths in Istanbul that do just that. There is a radio transmitter that you credit with money and tolls are deducted each time. Or there is a bill you are sent. I don’t know how it works, but you don’t have to slow down. (Thank you, Gizem for showing me all about that)
Bought concert tickets from a cash machine? – Hmmmmm … that’s a tricky one. Touch screen panels that accept debit / credit cards, yes. Websites that sell concert tickets (Ticketmaster, etc.), yes. Explicitly from a cash machine? Not yet. But I have added credit to my phone from one.
Tucked your baby in from a phone booth? – Again, tricky. I’m yet to see video phone booths. Video mobiles, yes. Skype, yes. But not a video phone booth. I guess the others do count in this case. (Video telephony and all)
Opened doors with the sound of your voice? - Ok, you got me there. I don’t know anyone that provides that, but feel free to correct me if I am wrong.
Carried your medical history in your wallet? - Again, you got me there, but I would think that it is possible. One medical practice in the UK has made all of its medical records available online for its patients. It is only a matter of time before all surgeries follow suit and some kind of smart card is designed. But as yet, nothing.
Attended a meeting in your bare feet? - Skype, anyone? Even (dare I say it) AOL?
Watch the movie you wanted to, the minute you to? - Netflix and Lovefilm offer that.
Learn special things from faraway places? - Again, Skype. Also, podcasting. Google Hangouts, too.
Tucked your baby in from a phone booth? - Wait, we’ve just done that one …
So that’s the list. We’re down by two, but the rest we have. But wait … they always say that AT&T will bring them to us … hmmmm …
According to http://www.urlesque.com/2011/01/03/predictions-att-1993-commercials/, AT&T have only provided GPS, Faxes from the beach, video chat and meetings in your bare feet, and even that was a prototype only. So out of their 11 predictions, we have 9, and 4 of them were adopted by AT&T, 2 of them were eventually adopted (GPS and video chat), one was a prototype and one (faxing) was via a third party (Bellsouth). So not only did AT&T not bring any of them to us, the ones that they do offer us, they merely tagged along for the ride.
Although, give them credit, this was in 1993. We were told that we’d have the hoverboard in 2015 and we’ve only got three years for that (although, we are making steps in the right direction – http://www.pcworld.com/article/197371/hoverboard_project_takes_flightand_actually_hovers.html). Self tying laces are on the way, however. We have them in prototype.




